Good, Bad, & Ugly: Wellness Tourism Is On The Rise

Sometime between the advent of the “summer bod” and wearing your gym clothes to brunch, health and fitness transformed from a once-a-year worry into a full-blown lifestyle — one that never takes a vacation.

Now, your getaway isn’t an escape from your healthy habits, it’s an all-inclusive immersion.

Vacations like these fall under the category of wellness tourism — aka “any kind of travel for the purpose of promoting health and well-being through physical, psychological, or spiritual activities”. That means your trip could be for detox dieting, yoga, hiking, a spiritual awakening, or a combination of all of the above.

Apparently, nowadays spending your vacation getting drunk off a ridiculous number of piña coladas and passing out on a beach with half-eaten nachos in your lap is frowned upon…

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Misha Gajewski